The world is addicted to coffee! We consume between 3 and 4 billion cups a day, making coffee, after water, the most popular drink on the planet.
It’s also an $80 Billion dollar a year retail business, from which small coffee farmers inexplicably, might end up with as little as 4 cents a pound in profit. So who’s making all the dough and how are they pulling this off? Let me tell you, it’s not just the farmers that are getting swindled. And that’s the story behind The Great Coffee Swindle.
To find out more about the issues, visit our coffee blog at Bolivar’s Beans.